What to Expect from the Programme

The programme is tailored to reflect the specific needs of the cohort but whether you are joining us for the networking opportunities or to understand crucial business practices here’s what you can may expect from each topic:

AI

Explore the integration of AI technologies in business operations and strategies:

• AI at the University of Edinburgh: Explore cutting-edge AI research and how it's being implemented across various sectors.
• AI Ethics: Engage with the ethical considerations and implications of using AI in business.
• Technical AI considerations: Developing scalable and robust technology.
• AI Regulatory Landscape: The legal and regulatory frameworks shaping the development and deployment of AI technologies.

University & Community

Leverage the resources and networks available within the university and the broader tech ecosystem:

• Mentor Matching: Connect with industry leaders and experienced professionals who can provide guidance and insights.
• Working with the University of Edinburgh: Understand the opportunities to collaborate with academic institutions.
• Innovation hubs: engage with the Data-Driven Innovation hubs with different sector specialisms, such as the Roslin Innovation Centre, the Edinburgh Futures Institute, the National Robotarium and the Usher Innovation Centre.
• Showcase Event: Opportunity to pitch your company to an audience of investors and the Scottish tech ecosystem.

Customers & Selling

Understand how to effectively reach and engage customers:

• Value Proposition: Clarify what makes your product unique.
• Market Insight: Analyse competitors and understand customer needs.
• Customer Engagement: Enhance connection through storytelling and journey mapping.
• Sales & Marketing: Adapt strategies for different models, growth and internationalisation.

The Business of Business

Delve into the operational and strategic aspects that form the backbone of any successful business:

• Legal considerations: Protecting your intellectual property and knowing your data protection obligations.
• Pricing and Negotiation: Master pricing strategies for profitability and enhance negotiation skills to meet business goals.
• Branding: Develop a brand that appeals to your target audience.
• Corporate Governance: Learn board member roles and effective governance practices.

Money

Gain financial expertise crucial for any profitable business, from funding to financial management:

• Funding Strategies: Explore avenues for innovation and investment funding.
• Unit Economics: Understand the financial fundamentals of business operations.
• Financial Management: Manage finances for stability and growth.
• Financial Modelling: Develop robust financial models to support strategic decision-making.
• Pitch Decks: Create impactful presentations to secure funding from investors.

People

The human element of running a business, from leadership to team dynamics:

• Leadership: How to effectively manage and inspire your team.
• Growing a Team: Recruitment practice, organisational structure and HR processes
• Culture and values: Essential ingredients for a high performing team.
• Wellbeing: Cultivating a positive work environment for all.