Chirrup helps landholders to thrive with biodiversity, by providing sensors and reporting tools that show the level of natural capital they already have and which management practices build it further. Problem Image Landholders are being asked by stakeholders - from government to offtake customers to consumers - to account for their biodiversity impact. There has been no simple way to get started. Ecologists vary in competence and availability making standardised monitoring difficult. Tech platforms mostly rely on secondary data which is too historic, non-local or remotely sensed. Standardised, primary data, on the ground, is hard to get. Solution Chirrup provides the first step on the ladder of biodiversity and nature insight for both individual landholders and groups. Once they have a baseline, a year-on-year trend, and benchmarking with similar landholders, their confidence to engage with government funding and supply chain incentives increases, and the barriers to collective investment in natural productivity become much lower. Market Our customers are farmers, food companies, forestry businesses, real estate developers, local authorities, sport and recreation landholders. Contact Chirrup.ai website Chirrup.ai LinkedIn This article was published on 2024-09-30
