Valuebased.Work Ltd

The Team

Mike Davis 

Russell Galt 

Peta Marshall 

About Us 

Mike - over 30 years of experience in technology innovation, focusing on building high-performing teams, driving cultural business transformation, and has a passion for sustainability and social justice. Outside of work, you can find Mike hanging out with his kids and grandkids, travelling with his wife, going to the gym, or playing guitars, pickleball, or chess.

Russell - over a decade of international experience in conservation and sustainable urban development, he has worked in cities across Brussels, Cape Town, Nairobi, and Edinburgh, driving projects that bring nature into balance with urban life. A lover of Scottish folk music and whiskey, Russell is also a member of the Edinburgh Speculative Society and a recent owner of a young pup named Bessie.

Peta - business change leader and psychologist with over 15 years of experience in digital transformation, AI partnerships, and change management. Based in Brisbane, she specialises in people-centric approaches to technology adoption, enabling smooth transitions for teams. Outside of work, Peta enjoys spending time with friends and family.

Problem

We're addressing the problem of global employee disengagement, where 77% of workers are minimally productive and 30% are 'quiet quitters'. This disengagement leads to a huge drop in productivity and costs companies billions in lost revenue, higher turnover, and reduced customer satisfaction. Traditional performance management systems, with infrequent reviews and limited feedback, fail to address this issue, leaving employees feeling disconnected and undervalued. Val provides a solution by enabling continuous performance tracking and feedback, aligned with organisational goals.

Solution

Val is an AI-powered assistant designed to transform employee engagement and productivity. Seamlessly integrating with tools like Teams and Slack, Val provides continuous performance tracking and feedback, aligning individual goals with company objectives. By offering real-time insights and fostering regular manager-employee conversations, Val helps organisations reduce turnover, boost productivity, and create a more engaged workforce.

Market

The potential market for our solution is vast, encompassing businesses that engage employees through internet-connected performance management systems. While the global workforce represents a broad opportunity, our initial focus is on serviceable markets in the UK, USA, and Australia/New Zealand, where cultural, legal, and language similarities make entry more practical. We are concentrating on small to medium enterprises (SMEs) as early adopters, who are more likely to benefit from AI-driven performance solutions like Val. Over time, as our platform matures, we will expand to larger enterprises and public sector organisations.

Val targets decision-makers in roles such as HR managers, operations managers, and business owners, who are responsible for employee engagement and performance management. These professionals are typically innovation-driven, cost-conscious, and seek tools that simplify processes, improve alignment with organisational goals, and boost productivity. As we grow, we will expand to larger enterprises, offering scalable solutions to enhance employee performance across various sectors.

Contact

Valuebased.Work Ltd LinkedIn