LastingAsset

Problem

In an AI enabled world, anyone can convincingly mimic a CEO, colleague or customer by voice, email or deepfake video. Organisations struggle to verify the counterparty across internal tools and external channels like phone, email, messaging and video. Security questions, caller ID and email headers are easy to spoof, so fraudsters trigger payments, data release or access resets, while genuine outreach goes unanswered. The impact is losses, disruption, complaints, and reputational and regulatory risk.

Solution 

LastingAsset provides a single verification layer for every interaction, delivering real time identity assurance across internal and external communications. It enables employees and recipients to confirm who they are dealing with before sensitive actions, including payments, data sharing, access resets or approvals. 

By adding mutual confirmation for high risk relationships and journeys, it reduces impersonation fraud, deepfake driven scams, and operational escalations, while increasing trust and answer rates for genuine outreach across voice, email, messaging and video.

Market

We target regulated and high trust sectors where impersonation risk is acute, including financial services, insurance, telecoms, public sector, utilities, healthcare, and large enterprises with contact centres and supplier ecosystems.

Contact 

LastingAsset LinkedIn

LastingAsset website