Cherpa AI

Voice-first AI money coach for women.

Problem

Women are profoundly underserved by today’s financial system. Most financial solutions were built around the assumption of linear, uninterrupted careers — a model that reflects male life paths more than women’s realities. In truth, women’s financial journeys are anything but linear. They often include career breaks, part-time work, caring responsibilities and the emotional labour of managing families and households. Yet financial products and education continue to ignore these realities.

The result is a systemic confidence gap where nearly 70% of women say they don’t feel confident to invest their money. Women are still affected by a 13% gender pay gap and have pension pots that are 48% smaller than men. The industry’s answer so far has been generic financial education — webinars, courses and content so broad it could apply to anyone. But money is deeply personal. Everyone experiences it differently and when solutions fail to understand and cater to the specific needs of individuals it fails to deliver good outcomes.

This one-size-fits-all approach leaves millions of capable women feeling anxious, excluded and disengaged from their own financial potential.
Cherpa exists to change that — to connect life moments with money moments, delivering support that feels personal, empathetic, and genuinely transformative.

Solution

Cherpa.ai is a voice-first AI financial coach reimagining how women build confidence with money. It brings together emotional intelligence, behavioural science and financial know-how to offer coaching that feels human — intuitive, private and deeply relevant to each woman’s life. Instead of pushing products or delivering abstract advice, Cherpa listens, learns and responds to the rhythms of real life.

Through natural conversation, Cherpa helps women make sense of their finances in the moments that matter most — planning a family, starting a 
business, managing a career break, or caring for loved ones. The experience is hyper-personalised and always contextual, transforming the way women engage with money from something overwhelming to something empowering.

The technology behind Cherpa is as groundbreaking as its purpose. Built on a privacy-first architecture, it processes information locally and gives users complete control over their data. Its context-engineered AI maintains long-term memory, understanding the connections between life and money in ways traditional financial tools never could.

Designed for voice, it allows for multitasking and creates an experience that feels effortless and inclusive. Cherpa represents a new kind of relationship between women and their finances — one grounded in empathy, intelligence and trust. By linking life moments to money moments, it turns everyday conversations into the building blocks of financial confidence, unlocking a future where women everywhere feel seen, supported and in control of their financial journeys.

Contact

Cherpa AI LinkedIn