LastingAsset

Problem

Impersonation fraud is a pervasive and costly problem, affecting businesses and individuals worldwide. This has devastating consequences for victims and we are witnessing a growing erosion of trust in interactions. Existing fraud prevention solutions,relying on outdated databases and ineffective spam blockers, have proven inadequate in the face of increasingly sophisticated fraudsters. The increasing use of AI in social engineering, voice cloning and deepfakes has exacerbated the problem and created the urgent need for alternate approaches to solve the problem.

Solution 

LastingAsset is developing two key products:

1. Our Authenticator solution enables organisations to securely authenticate themselves to customers, colleagues and vendors, effectively preventing impersonation attacks. A B2C version allows individuals to protect themselves and their friends and family from impersonators.
2. Our Fraud Intelligence Network allows banks, telecoms, social media platforms to share fraud trends and relevant information to stop fraud across the industry. We use privacy preserving machine learning and cryptography to allow organisations to collate and share fraud related data.

Market

Our primary target markets include IT providers, Managed Service Providers MSPs, outbound call centres, financial institutions and enterprises vulnerable to impersonation fraud, particularly in finance, healthcare and technology sectors.

Contact 

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